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Por: Pedro César Tebaldi em 05.08.2014

What is Pinkverify certification and how important is it to your business?

Understand how PinkVerify certification works and the advantages of the seal to the B2B market out IT

Excellency in the provision of services is rewarded in many ways, with a large number of clients, above-market revenue, new business opportunities, and also with certifications that only confirm the good work of the company, as the PinkVerify certification.

Created to evaluate the definitions and requirements of the steps and process automation in IT Management. The PinkVerify certification is granted by the company Pink Elephant, renowned worldwide for providing consulting, training and services in ITIL and ITSM.



Being aware of the importance of IT management as strategic support to business objectives, Pink Elephant created 15 areas of processes to evaluate in a software solution that conforms to the ITIL workflow. Thus, your company can be certified with one or more of the requirements listed below:


  • Availability management;
  • Capacity management;
  • Change management;
  • Event management;
  • Financial management;
  • Incident management;
  • Service continuity management;
  • Knowledge management;
  • Problem management;
  • Release and deployment management;
  • Request fulfillment;
  • Service asset and configuration management;
  • Service catalog management;
  • Service level management;
  • Service portfolio management.


Now that you know what PinkVerify certification is, let’s move on to the advantages it can bring to your business.


Competitive advantage

By obtaining certification in all the requirements, your company demonstrates seriousness and commitment to the end user, which becomes an advantage in the marketplace. That is the importance of this certification for your business, because being a reference in a given segment is synonymous with quality and reliability, that is, you stand out from the competition and have a real competitive advantage.


Participation in biddings

Moreover, as well as the ISO series certifications, having the PinkVerify certification can help when the company wishes to participate in government bids, since it can be proven, through a worldwide certification body, that your certification process is suitable and has well-defined guidelines. Many biddings ask for this type of certification in the Notice, while others pose it as a final score advantage, which can be the endgame for you to make a good deal.



When it comes to getting new sources of investment for your business, having the PinkVerify certification will make the same difference that in the biddings, demonstrating that your company is serious and invests in quality. Doors open more easily and you can expand your business without fear, because it will have financial support to further improve the performance of your services.

Betting on best practices in IT management is critical so that your business can grow with solid foundations and give support to your marketing strategies. With the PinkVerify certification, you get this support and can explore the market in various ways with the guarantee to be offering your clients products and services with proven quality worldwide. Furthermore, a certification like this only adds value to your corporate image.


As a developer of solutions for the information technology area, OpServices has always sought to become a reference for IT Governance, through IT management. From a partnership with the company Qualitor, with integration between IT Management and Service Desk, OpServices can offer a solution with the certification of three PinkVerify processes: incident management, requisitions, services, and service catalog. Find below ITIL processes such as OpMon and Qualitor.



Pedro César Tebaldi

Atua há 10 anos no mercado B2B de tecnologia da informação como gerente de marketing, tendo escrito mais de 500 artigos sobre tecnologia durante esse período. Também é responsável pela área de Business Intelligence da OpServices, que presta consultoria para médias e grandes empresas em todo o Brasil.

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