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    Por: Pedro César Tebaldi em 15.07.2015

    What is “visual management” and how to apply it in your company?

    How to present the business view for your entire company?

    In an increasingly competitive and demanding market, companies find themselves forced to find alternatives to promote an efficient management, focused on results and capable of involving all the organizational aspects of the business. Considering the modern times dynamics as well, where everything rapidly changes, the internal processes have gained more speed, just to keep up with the consumers’ demands and desires. In this context, the importance of an effective management, able to integrate all working teams toward the same goals, by means of a reliable and transparent communication is clear.


    Thus, visual management can be considered a great ally for the processes of communicating and engaging employees, since, as its name implies, relevant information is placed in sight of employees and managers, allowing the monitoring of the area indicators and status of projects and trends, for example. This ability to broadly see the updated data favors making the right decisions, minimizing problems and losses. It is important to realize that the visual management needs clear and easy to understand visual patterns so that the correct interpretation of information is ensured. Keep reading and learn more about visual management and how to apply it to your business:


    Visual management benefits

    Adopting the visual management can bring many benefits to the company, such as:

    • The constant updating of data allows an accurate picture of what is happening in the company and what the critical processes, positive and negative trends and control points are. It is essential to integrate all the sectors that make up the business, such as financial data, sales results, stocks, deadlines, costs and operational efficiency, as well as indicators for people management.
    • The employees begin to track the results and the performance of their own teams, understanding the importance of the work and dedication from everyone to achieve goals and also to overcome challenges.
    • It is possible to strengthen the management culture based on information and facts, eliminating risks related to lack of knowledge. Thus, the decision-making process obtains tools to ensure greater efficiency.
    • With the analysis of the trends of the indicators and their variables, it is possible to take action to correct deviations, adjust processes, disruptions failures and thereby minimize the damage.


    How to deploy a visual management

    Some care is needed to ensure the success of the visual management deployment. Among the main ones are:

    • To set the indicators to be included as visual management and also visual standards to be adopted. It is crucial to select only the relevant ones so that there is not too much useless information for the working groups.
    • To create a team to collect all the information securely and constantly feed the standards.
    • To prepare all the leaders to use this tool efficiently in order to be able to spread the concept among employees.


    Planejamento e implantação


    Practical examples of visual management

    1. Kanban
    It is a term of Japanese origin and literally means “signboard” or “billboard”. The kanban system uses cards to indicate the progress of production flows. These cards contain guidance on a particular task, for example, “to execute”, “ongoing” or “finished”. The use of a kanban system allows a detailed control of production with information on when, how much and what to produce.

     Gestão a vista - Kanban

    There is also already an electronic version, e-Kanban, that can replace the physical method, avoiding some problems such as lost cards, besides providing faster updating of the tasks table.

    2. Dashboards – Management boards
    Also known as visual management charts, these boards include information on a range of indicators and may even encourage a healthy competition among the teams, by comparing performances and goals achieved. But the boards need to be constantly updated, demonstrating consistency with the visual management concepts and ensuring the value of information.

    It should be noted that the visual management aims to quickly understand what is happening in the company, so that decisions are made at the appropriate time, always aiming to improve business results.


    With OpMon Dashboards it is possible to create and edit visual boards according to your organization’s needs. Information can be collected in real time via OpMon, without the need to consolidate data because collection occurs every minute. Visit our dashboards catalog and see some examples of visual management boards created for some of our customers.


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    Pedro César Tebaldi

    Atua há 10 anos no mercado B2B de tecnologia da informação como gerente de marketing, tendo escrito mais de 500 artigos sobre tecnologia durante esse período. Também é responsável pela área de Business Intelligence da OpServices, que presta consultoria para médias e grandes empresas em todo o Brasil.

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